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The social networkand marketplacefor amateur athletics.

Community, opportunity and support for every amateur athlete — connected in one place. The connection point for a fragmented marketplace.

Verified athlete profile
The LockedIn Score
Local ecosystem map
The opportunity

Amateur sport is a billion-person market. We start with college.

The U.S. amateur athlete
27MU.S. youth athletes, ages 6–17
8.27Mhigh-school athletes
554KNCAA athletesinitial market
90K+JUCO athletesinitial market

Our initial market is college — roughly 645,000 NCAA and JUCO athletes across 20,000 teams.

1B+

people worldwide participate in organized or regular competitive amateur sport. The network is built to travel.

610M

basketball players

270M

soccer, youth and recreational

350M+

volleyball, indoor and beach

100M

field hockey participants

How the ecosystem works

Seven user types. One at the center.

Athletes are always the primary user. Every other type orbits that relationship — and pays to access it.

1
Institutions and athletic bodies bring whole rosters at once

One signature onboards a school, a conference or a sport.

2
Brands and sponsors bring the demand

Aimed at verified athletes, not follower counts.

3
Support services and local communities are the daily-life layer

Vetted, rated and close to home.

4
The result compounds

More athletes pull in more demand, which funds more opportunity back to athletes.

Athletes
Institutionscolleges & high schools
Athletic bodiesNCAA, JUCO, NFHS
Brands & sponsorsdeals and campaigns
Support servicestrainers, PTs, tax, legal
Local communitiesclubs, leagues, fans
Governing bodiesgrassroots to elite
Other athletesteammates and mentors
Revenue streams

Multiple streams. Athletes stay the moat.

Athletes

$0 or $30/mo

Athlete subscriptions are the engine. Free to start, Pro to take part in everything.

Brands & support services

$60/mo per user

Seat-based accounts — 10 users and 10 deals, then enterprise — plus 5–10% of each transaction.

Ad inventory

Access, not impressions

A verified-athlete audience that brands can reach inside a community athletes open daily.

Universities

Priced per university

Tiered by school size, from NJCAA programs to major FBS departments.

90-day free trialfor every plan — athletes, brands and support services start free, then convert. None of it touches the athlete.
Positioning

Everyone else optimizes the deal. We build the athlete.

Deal marketplaces cover one slice. LockedIn HQ brings the whole journey into one verified network.

Verified athlete scoring

A 0–100 Score built on identity-verified profiles.

AI deal-matching

Briefs matched to athletes by sport, school, market and Score.

Built for the whole roster

Every athlete, not just the stars.

Wallet, escrow and payouts

In-app, released on delivery.

Vetted advisor marketplace

Trainers, PTs, tax and legal — rated and nearby on an interactive map.

0% commission on athlete earnings

The athlete relationship is the moat, so we don't tax it.

Traction & roadmap

Tested by athletes. Built to scale fast.

1,000athletes have tested the app and given feedback
20universities targeted in the first months post-launch
100universities targeted by end of year one
Now

Live & public launch

Web app live; public launch underway.

Next

Women's section

A women's-only space built around community.

Then

Job board & retailers

Life-after-sport job board; first retail partners.

Year one

Scale & fan engagement

University partnerships at scale, national governing bodies, and fan engagement launches.

Go-to-market

Two engines. One funnel.

B2B lands the institution: our partnership team signs universities, collectives and camps — one signature onboards a whole roster. B2C wins the individual: geo-targeted digital plus on-campus activations in each strategic market. Refer-and-earn turns each athlete into the next signup.

Talk to us.

We're raising to launch, scale and prove the wedge. The deck and data room cover the round, the model and the numbers.

The social network and marketplace for amateur athletics.

Isaiah Ragsdale — Founder & CEO · Thad Hoffmaster — Co-founder & Co-CEO

Get in touch →isaiah@lockedinhq.org