One verifiedprofile.One Score.
A 0–100 rating of performance, presence and involvement — the number brands and programs trust. Built on a verified profile, so it can't be bought.
Proprietary model.
Earned, never bought.
Illustrative profile. Every Score sits on an identity-verified profile.
Follower counts lie. Verified work doesn't.
Brands and programs can't sort hundreds of thousands of athletes by hand, so they default to the laziest number: raw follower count. That hides most of the roster. The LockedIn Score reflects verified performance, presence and involvement — so opportunity can find every athlete, not just the visible few.
We don't publish the formula. That's the point.
The Score is a multi-signal model we built and keep improving. The inputs, the weightings and the math stay confidential — what it measures is simple to feel and impossible to counterfeit: real, verified work.
Proprietary
Many signals, weighted by a model that is ours. No single metric, no shortcut, no leaderboard to hack.
Impossible to buy or fake
You can't purchase a higher Score, and a bought following won't carry you. It only moves on verified, real activity.
Built to even the field
It rewards the work the spotlight ignores — so an athlete who shows up can out-signal a big account that doesn't.
Exact signals and weightings are confidential and evolve as the platform grows.
Five tiers, one ladder.
Opportunities are open to every verified athlete. Your Score decides how matches are prioritized.
Starter
Set up your verified profile and connect your platforms. Everyone begins here.
Active
Discoverable. Brands and programs can find and shortlist you.
Rising
Surfaced first. You clear the filter on most searches.
Pro
Prioritized. Premium brand opportunities open up.
Elite
Top of the list for the biggest campaigns and partners.
How the number works.
Get your Score.
Build a verified profile and see where you stand. Free to start.